The Visit Dorchester Audio Guide is getting a lot of accolades this week! On Nov. 7, it was honored at the Maryland Travel & Tourism Summit (MTTS), where it won the Best Product/Event Award. Just a few days earlier, on Nov. 3, it was mentioned in an article about the Chesapeake Mural Trail that was on the cover of the Life & Travel section of the Baltimore Sun. (The Mural Trail is one of three tours on the guide.)
The MTTS marketing awards recognize creative, thoughtful and innovative programs that bring visitors to Maryland. The Best Product or Event Award honors the best new event, tour, destination, program, promotion or experience in 2019. Winning programs are innovative, a model for others, and a successful Maryland tourism product.
Celebrating Dorchester’s Heritage
To celebrate Dorchester County’s 350th anniversary, the Heart of Chesapeake Country Heritage Area created the Audio Guide, a new cell phone app that features a suite of walking and driving tour guides that showcase the unique history and heritage of Dorchester County. What makes these tours unique is that the narrators go beyond the expected historical and architectural facts and dates. Because many of them lived the events or have direct connections to the sites on the tour, the narrators are able to share candid, firsthand personal perspectives.
The Pine Street Tour was the first of the three guides to be released, and it focuses on African-American history and heritage in Cambridge. The Downtown Cambridge Tour, which also is a walking tour, gives the user historical details about events like the devastating fires that destroyed so many buildings in the late 1800s and early 1900s. The third guide, the Chesapeake Mural Trail, is a driving tour, which takes travelers through Cambridge, Vienna and East New Market to view Michael Rosato’s murals highlighting passages from James Michener’s Chesapeake.
Download the App
The audio guides give visitors yet another way to immerse themselves into the history and culture of Dorchester County. They have easy access to compelling descriptions for iconic sites and historical events. The audio guides enrich visitor experiences by enabling them to proceed at their own pace and by presenting content that enhances written brochures.
Since the app debuted in April, visitors have logged more nearly 1,100 sessions, with more than 7,200 page views. They are spending an average of 14 minutes on the app following the stories and history of Dorchester County.
Learn more about the app and download it for your phone.