Dorchester County Tourism has released a report detailing marketing efforts in fiscal year 2015, which ended June 30, 2015. One of the highlights of the report is the growing amount of positive media coverage related to visiting the county. Download the report.
Dorchester Tourism promotes the county as a place to visit through media relations, paid advertising, social media, email marketing and more.
“This year, we’ve had an unprecedented number of positive stories in regional and national media,” said Amanda Fenstermaker, director of Dorcherster Tourism, pointing to mentions in USA Today, as well as Cambridge being the only Eastern Shore town to be make the list of “10 fun riverfront towns” in the Maryland-D.C. area by Capital Region USA, which also named it one of “8 picturesque coastal towns.”
In addition, the Baltimore-based Examiner and the Mid-Atlantic Day Trips blog both did a series of stories on various attractions in the county. There have been numerous other stories in a range of media, Fenstermaker said, such as Baltimore magazine, Philadelphia Sun, and Prop Talk.
“Dorchester is on a roll,” Fenstermaker said. “These stories show us that Dorchester County has built up good momentum in what it offers visitors, from lodging to restaurants to outdoor activities. And it coincides with the ‘Water Moves Us’ marketing campaign that we launched a year ago.”
Dorchester Tourism has been working with the locally based firm Choptank Communications for the past year to expand its media footprint.
The goal of the marketing efforts is not only to bring more attention to Dorchester County, but to bring more funds here as well, Fenstermaker explained. “Tourism is vital to the local economy. In a typical year, the tourism industry in Dorchester sees sales of more than $150 million. Tourism-related businesses also provide more than a fifth of Dorchester County’s jobs,” she said.
Dorchester Tourism purchases advertising in various print and online media. In the past fiscal year, according to the report, ads promoting visits to the county appeared in the Washington Post (print and online), AAA World magazine, Coastal Living, Southern Living, and Good Housekeeping, and other media sources.